----- Original Message -----
Sent: Tuesday, December 15, 2009 3:34
Subject: Re: What public is attracted by
I believe you when you talk about the successes you've had with
branding live looping. Nonetheless, it's been my experience that every time I
tell someone about my looping work, I then need to explain it to them.
Usually I say something like, "well, I play one thing for a while, then hit a
button, and the computer keeps playing it while I start to play something
else....and so on." Which of course tells them very little about what it
actually sounds like!
My friends in sales sometime have to deal with a situation they refer to
as a "consultative sale", in which they must first help the customer
understand that they actually have a problem that needs solving before
finally trying to sell the solution to that problem. Such a prospect is known
to have a much lower success rate. So it just seems to me that while it is
possible to have success selling the public on a festival by using an
unfamiliar term that must then be explained, one would think that greater
success could be had by branding a term already known. On the other hand,
simply by virtue of the fact that live looping as a genre is new, may well
have gotten you more publicity than you might have gotten otherwise. And I
have seriously thought about a little looping festival here in SF. I've got a
couple of venues in mind. It would probably start as just a one day thing, and
if it works, do it again as a weekend event.
So I had been meaning to at least attend if not perform at your festival
the last couple of years. My primary excuse had been that I didn't have an
adequate "festival" performance rig. But I've finally gotten that sorted out.
I should post pics of my pedalboard and laptop cases... :)